Known for simple ingredients that taste homemade, the French preserves company Bonne Maman is a pantry staple around the world. But while their iconic gingham lids may be recognizable on any shelf, building brand loyality in the U.S. called for a heightened focus on nostalgia, love, and homemade recipes.

commercial script, emails, social, packaging

Monthly Social Content

From recipe ideas, crafty projects, holiday inspo, giveaways, partnerships, and so much more, I was responsible for writing all of the monthly social media content for Bonne Maman. I collaborated with the social media team to brainstorm content ideas and then worked with a team of Designers, Art Directors, Creative Directors, and Food Stylists to bring the ideas to life. As the assets were ready, I then wrote the copy for multiple social captions every week.

Whether it was an Advent Calendar, the new Bonne Maman INTENSE Preserves line, or a sweepstakes campaign, my role was to brainstorm themes and develop messaging to help sell the products in authentic, approachable ways in-store and digitally.

E-blasts

I worked with the email marketing team to brainstorm ideas for Bonne Maman’s monthly e-blasts and wrote all of the copy. Depending on the campaign, these emails went out to a variety of outlets – from loyal subscribers, first-time buyers, and partner companies.