Zoetis Petcare
Experience the healing power of pets.
Whether they’re by your side at home or under your desk at work, pets can have a profound impact on our well-being. We partnered with the global animal health company Zoetis to bring that insight to life through a series of memorable campaign assets.
The Pet Effect
Sure, pets are cute and adorable. But there’s another reason they’re amazing: science. New research says that pets actually make us healthier. My brief: Change the conversation by raising awareness on social about the real scientific benefits of having pets in your life… oh yeah, and make it fun.
The Woofice
We’ve all seen The Office – but The Woofice takes things in a much furrier direction. This playful, offbeat campaign took a narrative-forward approach to help showcase why a pet-friendly office policy is the way to go.
We created a microsite, a handout, and a quirky brand film to highlight how pets can boost morale, reduce stress, and strengthen the human-animal bond.
Prescription Dog | Prescription Cat
Want to lower your blood pressure, ease depression, or win your doctor’s admiration? You might want to try the shelter before the pharmacy. To help raise awareness about the potential health benefits of having a pet, we scripted a satirical, campaign-style PSA that positioned dogs and cats as the ultimate over-the-counter cure.
Both heartfelt and funny, the videos highlighted the science-backed health benefits of pet ownership and helped drive brand awareness for Zoetis’ wellness messaging.
WARNING: Side effects may include joy, companionship, and an uncontrollable urge to adopt.